Which break room benefits do your San Diego employees value the most? The answer might surprise you. It depends on which generation the majority of your employees is from. As of 2017, the Pew Research Center determined that 35 percent of the U.S. labor force were Millennials followed by Generation X at 33 percent. To be a sought after perk in 2018, a break room has to offer what current and potential employees are looking for, and that means understanding what San Diego Millennials want.
While the age difference between Millennials and Gen Xers may not be very far apart, many Millennials (those born between 1981 and 1996) came of age during the recession. For a variety reasons, the recession had a strong impact on Millennials and triggered the need to find value in what they purchase. Words that describe a product or brand that convey value to Millennials include “well-priced given the quality,” “reliable,” “high quality,” “trustworthy,” and “loyal to customers.” Next in line are words that indicate social responsibility like “fair-minded,” “ethical,” “moral,” and “transparent.”
Whether the product in question is a piece of clothing, a smartphone, or a snack or beverage purchased from a vending machine or micro-market, value matters. So, how does this generational shift impact your San Diego break room? Unfortunately, there is no single answer for all break rooms. To figure out what matters in your break room, consider the following questions.
Who was your current break room designed for, and what did they value? What do your current employees value? Does that match what Millennials value?
Depending on the age of your organization, your current employees might be those who the space was designed for. But if that’s not the case, what do your current employees value? Are they looking for healthy snacks, beverages, or food that have a functional purpose? Does that snack need to be organic or be made with as few ingredients as possible?
The next step in this process is to compare those answers to what San Diego Millennials are looking for in the break room. Based on the results of the Pew Research Center study, most Millennials will look for a welcoming, comfortable space that offers snacks, beverages, and food that are well-priced and made with high-quality ingredients by companies that are trustworthy, transparent, and care about their customers. And that sounds like something everyone would enjoy.
Take the first step toward a high-value break room by designing a customized menu full of delicious and healthy snacks, beverages, and meals. Consider increasing the value by offering the same options to your San Diego employees at zero or a subsidized cost or by adding a cafe-style office coffee service. For more information about increasing the value of an important employee perk, contact Tri-R Coffee & Vending at (760) 753-1112. We look forward to hearing from you.