Snacks are being redefined for many consumers. The “war on sugar” has made decent progress, as consumers become more aware of the content in their food. In fact, Euromonitor International, a global market research company, presented new research at a London press briefing, which was called, “No Sugar Please: How Snacks are Being Redefined.”
John George, an ingredients analyst at Euromonitor, said that the “demonization of sugar inevitably created a change in the type of ingredients used in snacks.” In a recent survey by Eoromonitor, 47% of global respondents actively search for food with limited or no added sugar. The presentation in London showed a 5% increase in “conventional” snacks, but 7% increase in healthy snacks in 2015-2015. Healthy snack growth can be attributed to “Western Europe and North America,” Jack Skelly, a food analyst at Euromonitor International noted. The “emerging trend” for healthier food has “increased by $10.8 billion from 2011 to 2016,” he said. In fact, Shelly said, it “could transform the food industry.”
The upcoming trend for healthy food has also led to new packaging sizes. Consumers are more aware of ingredients in food production, which also makes them more cautious in their choices. “We’ve seen an increasing polarization of pack sizes in conventional snacks, as larger formats are marketed for shared consumption,” said Karine Dussimon, senior packaging analyst at Euromonitor. “The aim of these new formats are to convey greater portion control and lower the guilt of buying a treat while still boosting impulse purchase,” she added.
People are also more aware of what’s considered a healthy weight. Healthy weight, Ewa Hudson, head of health and wellness research at Euromonitor said, is correlated with the “prevention of diabetes and other diseases, so minimizing sugar and calorie intake is high on consumers’ agenda.”
In other words, more information to the public has led to a bigger shift in food consumption. In particular, consumers have been making healthy choices. Euromonitor predicts an increase in new products within the snacking market. The demand for healthier food has grown, so products that will meet that demand will certainly excel.
Euromonitor’s presentation is only a small peek into the future. Consumers want healthier foods because they’ve become more knowledgeable. This knowledge, thanks to Western Europe and North America, has led to a larger demand for healthy food options. The transformation of snack sizes and types comes as no surprise, then, especially as the trend continues to grow.